Tuesday, 7 December 2010

Audience Research Summary

1. In conclusion to the answers we collated from people taking the survey we designed, we can expect that men watch more films than women, the average age for the survey takers was 16-18 and their favourite genres were; comedy, action, horror, gangster/crime. They find that when watching a film to make it interesting they have to have a good storyline. And they often are willing to spend from £8 -£10 on DVDs.

2. Our target audience would be Males from 18 to 25 years of age.

3. To capture our target audience in the opening sequence we will use action to keep them enticed, as we found that in our research that action and storyline were the most frequent answers, we will also have some dramatic music to build tension whilst the opening credits to keep the audience hooked and interested in the film.

4. We found that we collected some good research on our audience, but we could find out some more intricate aspects of them like what type of gangster film they like (English/American, heist or rise to power).

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